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Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada's grandfather. In 1919, Prada was appointed the Official Supplier of the Italian Royal Household. In addition, it incorporated the House of Savoy's coat of arms and knotted rope design into its logo.

Today the Prada brand includes men's and women's leather goods, ready-to-wear and footwear which synthesize an innovative, sophisticated and modern design coupled with high quality handcrafted products. Prada is also active in the eyewear, fragrance and mobile phone sectors.

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