QQ Rice is the only Hong Kong healthy food chain mainly using natural grains and rice for the theme. It promotes low sugar, high fiber and low calorie rice rolls made by high quality healthy rice. With the slogan "Healthy Life", QQ Rice use high quality rice – healthy "Red Rice", "Purple Rice", "Brown Rice", "Wheat Germ Rice" which are low calorie and ladies love the most. "Mixed Grain Rice" designed by the professional nutritionists. "Ice Lake Gourmet Rice" which is the most special, natural and organic rice certified international.