Shop & Dine

MINISO

MINISO

MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as the chief designer. With the life philosophy of "simplicity, nature and good quality" and the brand proposition of "returning to the nature", MINISO gains popularity among consumers with its core brand edges of frequent product updates, low price, and in-trend lifestyle products.